Sunday, January 01, 2012

One Town's Video Response To Being Listed as Dying

Somehow, I missed this video which is being listed as one of the best marketing videos of the year--and by a few, the greatest music video of all time.

From Artsblog

On January 11, 2011, Newsweek magazine published a now infamous article titled “America’s Dying Cities.” It crunched U..S census data to list the top-10 cities with 100,000 residents or more that experienced the steepest population decline in the country.

Number 10 on that list was Grand Rapids, MI. But the residents of Grand Rapids were about to prove that the reports of their city’s death were greatly exaggerated.

The video is said to have cost $40,000, all of which came from the local business community but clearly the contributions of thousands of city residents are what make it powerful.

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