Don't have time for a long post, but here is a video giving some idea what WMC fest is about.
I love the free form, almost chaotic nature of the festival. Basically, if you consider yourself creative or interested in creativity in any way, come on down.
This policy maximizes the opportunities to cross pollinate ideas.
The model is basically South by Southwest- or what that festival once was.
I invited someone on the scene to post a report.