Thursday, July 16, 2009

Chalkbot Robot Prints @ The Tour de France

Pittsburgher's love of cycling,robots and conceptual art have combined to print hopeful messages on the roads of France during this years tour.

"The idea behind Chalkbot is simple. Anyone in the world can send a text message to the robot, and it will spray the message in yellow on the course of the Tour de France. Since it’s part of Livestrong’s “It’s About You” awareness campaign, the messages are supposed to be for hope and inspiration to riders and survivors of cancer.

Nathan Martin, CEO of Deeplocal and proud Pittsburgher, never halts at promoting his hometown. Even Chalkbot’s euro license plate says “made in pittsburgh.”

Heads up thanks to Bittersweet Harvest.

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