From a distance, the main focus of the Art Collective, known as
Cleveland SGS has been to document historic signs, and the unrecognised locals that make the city unique.
A recent project, took things a step further by covering a large building's windows with cryptic signs that reference a forgotten part of Cleveland's past.
From Vandalog:
Cleveland SGS pays tribute to a neighborhood iconThe widely held belief is that this area, didn't have much of a past, or any prospects, until the Cleveland Foundation and The Cleveland Clinic, came along. The signs bring back the much more complex story of a highly successful local entrepreneur and a decades long fight to save his property.
From
the Wikipedia Winston Earl Willis (b. October 21, 1939) is a formerly successful American real estate developer who first came to local prominence in Cleveland, Ohio during the early 1960s. At the time, one of the most successful business owner/operators in the country, he created and controlled a corporation, University Circle Properties Development, Inc. (UCPD, Inc.) that owned one of the most strategic and valuable real estate parcels in Cleveland and was the largest employer of blacks in that part of the country. Under his solely-owned UCPD corporation at East 105th and Euclid, upwards of 23 successful businesses were running simultaneously and exhibiting tremendous success.
Winston was quick to see the opportunity to create businesses in the area near University Circle. The acquired experience of having operated several successful small businesses led to a quick assessment of the local college community that would prove to have been very shrewd. After securing a lease on a building that was previously an automobile dealership showroom, 19-year-old Willis opened The Jazz Temple, a liquor-less coffeehouse/night club, to immediate success. Situated on a small triangular lot on Mayfield Road near Euclid Avenue and adjacent to the Western Reserve University campus, his institutional neighbors were the Cleveland Museum of Art, University Hospital, and Severance Hall, home of the Cleveland Orchestra. The club also bordered the ethnic enclave known as Murray Hill/Little Italy.
Willis approached such legendary jazz artists as Miles Davis, John Coltrane, Dizzie Gillespie, Herbie Hancock, Cannonball Adderley, The Ramsey Lewis Trio, and Dinah Washington and convinced them to come to Cleveland to appear at his club. Not only did they appear and perform before standing-room-only crowds, but such notable acts at the trendy establishment also attracted visits from Malcolm X, and Stokely Carmichael, and booked performances from other notables such as comedians Red Foxx, Bill Cosby, Richard Pryor and Dick Gregory. The popular night spot, frequently referred to as “the Jazz Mecca”, was hugely successful and became a regular hang-out for college students from throughout and around the State of Ohio. But that success was short lived. As is typical of jazz establishments – there was much race-mixing and numerous interracial couples in attendance. This triggered community wide resentment in the racially polarized community, and after months of threats and intimidation, a vanguard of vengeful racists planted a bomb in the club, thereby ending the brief history of one of the most successful jazz spots of the region.
So anyway, as you might guess, the major power players like the universities, foundations and The Cleveland Clinic conspired to take his properties away.
Having found no support in the courts from a campaign of fines and other harassment. Winston turned desperately to
putting up billboards.
I like the way, this project subtly brings up this injustice without being just angry and bombastic. It's a tribute to the man.
More about the project on
Cleveland SGSMore
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