Great talk about city brands on Rust Wire: Some advice from Don Draper

Rust Wire put up a post about Cleveland's latest efforts to tinker with or create it's brand.

An Illustrated History of Cleveland’s Varied Attempts at “Rebranding"



Cleveland Rocks by Ian Hunter

A commenter than linked to this awesome article about urban brands with some advice from Don Draper.

"Face it you can't escape from who you are"

The problem, it seems, is a fundamental misunderstanding of what branding a city really means. Talk of “creating a brand” suggests a blank slate, a point of ground zero where we begin the process of establishing who we are. But cities are living organisms, with a legacy of past behaviors and no shortage of current, on-the-ground realities, which means–like it or not–they already have a brand.

Jackie Benson, a long-time player in place-based marketing, puts it this way: “If you’re the guy who doesn’t return phone calls, it doesn’t matter how much you talk about your personal commitment to your clients. You’re still the guy who doesn’t return phone calls. That’s your brand.”

People imagine that folks know nothing about the city and will believe anything pumped out by the PR team. The reality, is often that they know, a bit, and that you already, for better or worse, carry that brand.

Cleveland's biggest moment of civic branding happened in 1969



It was the city where the river caught on fire.

What's the ad guy gonna say? No, The River Didn't Catch on Fire?

Now we have some new branding for Cleveland.



It's the city with the former county executive on trial for large scale political corruption.

OK, and then it's the city that's home to The Cleveland Browns-etc....

My point is you can't hide or evade the things people already know about your city and culture that are true. If they are really, bad like being known for lots of violent crime, pollution or corruption, you likely have to work on changing those facts.

If your leadership fails to engender trust, you can’t sell strength. If your policies are not incentivizing what you want and penalizing what you don’t, you can’t sell vision. If your zoning promotes sprawl and your citizens are disconnected from civic participation, you can’t sell community.

What you can do is build up and sell the great things about who you are even if they won't appeal to everyone.

Like Cleveland might not be a great place to go on a diet.



But you know, a few people might like that. In fact, Cleveland has lots of great and very real things that many people would love.

Part two soon.

Cleveland's Cash Mob Movement shows off it's Awesome DYI Culture

Yes, Cleveland is home to Jimmy Dimora, and a lot of just plainly misguided city leaders.

How, does it survive? Well, Cleveland also has a totally awesome, DYI, and local craft businesses culture. Born in Cleveland and spreading around the country is the cash mob movement, a grass roots way to connect, discover and support local shops.

From the Plain Dealer

An enthusiastic 'cash mob' gathered in front of The Grog Shop concert venue at Coventry Road and Euclid Heights Boulevard to, as organizer Andrew Samtoy said, help "get people back into the habit of supporting their local businesses."

After Samtoy announced the cash mob 'rules' - participants must spend $20 and meet three new people - the crowd of mostly 20 and 30-somethings made their way down the bustling Coventry strip to the night's target business; Big Fun Toy Store.

Owner Steve Presser warmly greeted the surge of new customers, as the mob quickly descended upon the store's seemingly endless supply of vintage memorabilia. Billed as offering "a shopping experience like no other", Big Fun's quirky stock of everything from Troll dolls and KISS refrigerator magnets to Dick Goddard greeting cards and 'Billy Bob'-style teeth produced plenty of smiling faces and a steady stream of purchases.

May Building Plan gives Cleveland Negative buzz In Atlantic Cities

I know this plan is allegedly dead,(I don't believe it) but I can't drop it. It symbolises so much of what has gone wrong in downtown development plans that so often put attractions for tourists and suburban commuters above the basic structure and design of the city.

Atlantic Cities picked up the story which has some very good comments.

This is a building almost everyone who has been to downtown Cleveland has seen and admired. It's not just beautiful, but screams out how useful it is for almost anything from retail, to office and residential.

The Cleveland Museum Extends it Reach with a New Annex in Ohio City

This is not exactly news to many people but it was news to me.

If you dig around on the blog, you can see I've been somewhat negative about The Cleveland Museum's very ambitious-almost dangerous efforts to supersize itself-while in my opinion doing nothing to better integrate itself into the city.

My feeling about this plan to create an annex on Cleveland's West Side is totally different. Wow! nice.

I love the comments from the Bidwell's about the annex becoming much more of a place for experimentation.

"The Cleveland Museum of Art and the Fred and Laura Ruth Bidwell Foundation announced on September 16, 2011 a collaboration that will bring additional exposure for contemporary art to Northeast Ohio and for the first time in its history expand aspects of the museum's programming and exhibitions to dedicated space outside of its University Circle campus. Titled the Transformer Station, this new arts venue takes root in a former transformer station built in 1924 at 1460 West 29th Street in Cleveland's Ohio City neighborhood."

Up until a short while ago one would not have guessed from it's institutions that Cleveland is home to a good number of very important contemporary art collectors. In the next few years that will be totally changed, with the opening of the new Cleveland MOCA, The Transformer Station Gallery; Spaces Gallery and expanded Cleveland Museum contemporary galleries and of course The Akron Art Museum.

Eat Your Heart Out, Pittsburgh: Cleveland's West Side Market Celebrates 100 Years

Warning--this video is not for vegetarians.

Why is it so hard for a Pittsburgher or Clevelander to acknowledge one great thing about the other city? Just admit this is pretty great.



A whole bunch of celebrations are planned.

From Cleveland.com

A traffic-stopping street festival is planned for Oct. 7, a rare Sunday that the market will be open, and will include food by local restaurants and celebrated food trucks, as well as a parade with costumes created in workshops led by the Cleveland Museum of Art's Parade the Circle organizers.

The market's actual birthday is Nov. 2, a Friday. The gala event will be celebrated Saturday, Nov. 3 (billed as the first day of the market's next century), featuring homeboy restaurateurs and award-winners Jonathon Sawyer and Michael Symon -- along with a dozen or so of their nationally renowned chef friends. Tickets will be priced at three levels, with the most expensive providing the closest access to chefs. The Great Lakes Brewing Co. will be releasing a centennial brew.

Small Clubs and Local Musicians Work To Fight Cleveland's Destructive 8% Admission Tax

Ever wonder why in spite of an incredible asset like The Rock and Roll Hall of Fame, Cleveland's living small club scene still struggles?

First reason is that small music clubs almost everywhere, don't often rate as the world's most profitable businesses. Add to that the range of licencing fees and taxes on the one steady moneymaker, alcohol sales and Cleveland's special gift-An 8% across the board tax on admissions.

From Cleveland.Com

"Mayor Frank Jackson has shown no interest in a tax break for music clubs, telling The Plain Dealer: "People owe, they should pay. We have a city to run. We can't run it on air."

The Cleveland Music Club Coalition is growing, and it's planning a big push in February to get hearings on the legislation and to raise awareness with a single night of concerts at their venues called "Defend Music: Stop the 8 Percent," said Sean Watterson, owner of the Happy Dog on Cleveland's West Side."

LOL my flippin ass off. What do the Cleveland Brown's, Indians and other freeloaders do to pay off the tens of millions in cash they took from taxpayers?

Recent plans to collect on back taxes (To fund Cleveland Browns Stadium repairs?) have driven a number of clubs to the wall.

From Cleveland.Com

"Cindy Barber, owner of the Beachland Ballroom on the city's East Side, said this week that she faces a demand for $400,000 -- three years' worth of taxes plus penalties and interest.

Peabody's, near Cleveland State University, recently began adding the 8 percent tax to the price of tickets but also remains on the hook for collections dating back three years."

Local musicians are trying to desperately to repeal the tax.

Kirby is urging them to send a copy of their CD, cassette or mp3 to Mayor Frank Jackson, along with a note of support for Cleveland Music Club Coalition and a pending ordinance which would exempt small music clubs from the admission tax.

He’s asking them to do so by February 29th “for maximum impact,” saying “I would like to make a huge impression on Mayor Jackson to support our local venues and musicians that helped bring $840 million dollars of income and $91.6 million in taxes to Cuyahoga County in 2010.”

Here’s how to get your music to the mayor via snail mail or email:

Mayor Frank Jackson
Cleveland City Hall
601 Lakeside Ave.
Cleveland 44114
mayorsactioncenter@city.cleveland.oh.us

Resignation of Important Cleveland Museum Board Member Creates Doubts at a Critical Time

A few years ago, I posted about the huge expansion of The Cleveland Museum of Art, which had caused the museum to tap into the interest from funds set aside for acquiring art.

Let's hope everything works out, but the loss of a major board member, who had already given $5 million to the institution raises new concerns. The Plain Dealer has a long in depth story detailing some of the history.

From The Cleveland Plain Dealer

"The loss of a generous donor - Horvitz and his family have contributed more than $5 million to the museum’s expansion and renovation - also raises questions about how the museum could have alienated someone with the potential to do more for it in the future.

The timing is troubling, too. While the museum has raised $230 million for the expansion and renovation, it still needs an additional $120 million to pay off its debt, a huge sum for any institution in Cleveland."

The Cleveland Browns Want More City Money For Immediate Stadium Repairs

In most cases tax financed sports stadiums are the gift that keeps on taking.
Known in Cleveland, as the factory of sadness, Browns Stadium might take the cake.

From Cleveland.Com

"Under the complicated proposal, the Browns would get this year's $850,000 plus $5 million from the next six years of repair money drawn from the tax revenue collected countywide on alcohol and tobacco sales and administered by the city. In exchange, the city would not have to make its annual contributions from the tax money to a stadium repair fund for the next six years.

But what happens if additional needs arise during that time? Ken Silliman, Mayor Frank Jackson's chief of staff, said the city will consider dipping further into the so-called sin tax money."

The team contends they are fixing the effects of the harsh northern climate. (Hello, who chose to put it that location on the lake front?)

Pack up the truck and get lost, scumbags. IMHO, Cleveland is sort of a great town, it doesn't need this abuse and it could certainly put this piece of land to better use.

Can Cheerleading Go Too Far? Debate On Rust Wire

Seems a bunch of Cleveland area bloggers got together to talk about the pros and cons of civic boosterism. Things got heated and from what I can tell, a bit ugly.

From Rust Wire:

It's always a question, how much one should focus on the positive and ignore the often obvious problems out there?

A long quote from Cleveland blogger, Bridget Callahan:

"On one hand, the Boosters have understood this better than the rest of us. In their social media based world, it is important to stay on message, that’s how all good and effective propaganda works. You pick the message, in this case how awesome Cleveland is, and you pound it into people’s brains ad nauseum until it becomes unacceptable to believe anything else. The Boosters, by and large, are marketing people. They have a product, and they are pushing it. It’s not frank intellectual discussion, it’s not nuanced civic strategy. It is just straight up emotional reaction, and they want you to have it. The world has over and over again proved the effectiveness of propaganda. Most recently, let’s all think back to a certain recent Presidential election that had those Hope posters plastered on every rusty bridge and alley from coast to coast. Hope is not the way you run a government, but it is a way to get people emotionally involved. It breeds a feeling of us versus them, of camaraderie. It is true that lots of Clevelanders feel stupid telling people out of town where they are from. It can’t hurt to seed some civic pride. We’re a fucked up city, but lots of cities are, and the Boosters’ main mission is to convince other young people with expendable income to either move here or stay here because really it isn’t so bad. And for that particular population, it really isn’t so bad. Speaking from that class level, it’s pretty okay here.

( However, when you decide to bully people on their own blogs about their suspected lack of devotion to your message because they point out other people live here too, or when you yell at someone to leave town? That’s trolling. )"

My big problem with many boosters is what they are selling.

The real problem with professional boosters is that they are often promoting the wrong stuff. What their bosses say is good, whatever the latest new fad or project, the foundation and government crowd is chasing. Often, this turns out to be bad stuff. A good example is press stories about a corp or agency "investing" so many million dollars. In the short run, that's certainly great if you are a contractor working on the project (or a politician cutting a ribbon.) Rarely do stories look under the hood at what the long term positives or negatives are.

Cleveland needs boosters as long as they have their eyes open.

Back In Youngstown For The Holidays? Tour The Thriving Tech Incubators!

The holidays can be a strange bittersweet time in cities in which so many have left.In both Cleveland and Pittsburgh,the diaspora swells The Warhol,Carnegie and Cleveland Museum after Thanksgiving and Christmas.

Recently, cities like Cleveland and Youngstown have made efforts to reach out, make connections and counter some of the negative opinions many who left may have had. Not an easy task, in a few short free days, most people are spending with their family.

Youngstown is providing tours of it's hot and rapidly growing, downtown technology incubators.

From I Will Shout Youngstown

Thursday, Dec 22
Tours from 9am to 5pm leave at the top of the hour, led by YBI Chief Evangelist Jim Cossler. RSVP needed.

Friday, Dec 23

Tours from 7am to 10am leave at the top of the hour, led by YBI Chief Evangelist Jim Cossler. RSVP needed.

Monday, Dec 26

Two tours at 11am and 1pm leave at the top of the hour, led by YBI staff.
Meet Dean Abraham of YSU's STEM College!
Check out the new OH WOW! Technology Museum!
Discounts for downtown eateries!

call 330-599-4583 to reserve a spot

New to Cleveland: A Guide to Rediscovering the City: Review on Rustwire

If Cleveland is to have a bright future, it will have to appeal to people who didn't share the same kindergarten class. Good guides to help those newcomers are pretty rare.

Rust Wire reviewed a new one.

"I like that Justin focuses on quality-of-life amenities that are important to the young professional crowd. The stuff that makes Cleveland neighborhoods livable, this book emphasizes, are walkability, transit access, cultural amenities, recreational opportunities (like yoga studios), and even (and I really like this one) diversity.

In my view Justin’s appraisal of city neighborhoods is much more honest and thoughtful that the usual appraisals we get in Cleveland, e.g. Cleveland Magazine’s “rating the suburbs” which encourages readers to adopt lifestyle choices that are liable to have their spending all their free time sitting on the driver’s seat of a car or on the couch (while “saving” a few precious dollars on taxes)."

Win Passes to Every 2012 Beachland Ballroom Show

OK, if you live around Cleveland, this is a pretty great prize to go for.

Pretty much, just what it says. You enter on their Facebook page. Deadline December 29th

Organizations Plan to Give Cleveland Area Homes To Immigrants

I gotta admit to not knowing many details about this but I have a few thoughts, both positive and negative.

The solution is The Discovering Home Program, which is a joint effort by the Cuyahoga Land Bank and the International Services Center.

Together, they want to turn neighborhoods around by offering struggling immigrants housing. The refugees will have to agree to fix them up. The hope is that families will take great pride in their homes and help stabilize neighborhoods. Many believe it is a win-win situation

.

Right off the bat, I'm impressed by any efforts in the Cleveland area to not just obsess over everyone leaving, but attract new residents. Any thinking in that direction is a big plus.

I also, see that ownership is to be gained by fixing up the homes. Here, I have some pretty strong doubts. If no cash investment of any kind is made, one is likely to repeat the same kind of easy come-easy go buyers with no equity that helped create the housing mess. Remember that in many cases, you will be asking people to move into shaky and damaged communities in a region with abundant low cost housing.

I have doubts that incentives like this will draw people who find the homes and neighborhoods of real value since price alone is the main draw.

Contrast that, for example with efforts to attract artists who see the benefits of living in a place with lots of other creatives.

That being said, many larger immigrant families would fit well with single family housing stock.

Bill Radawec Retrospective @ Shaheen Modern and Contemporary in Cleveland

I've come across the late Cleveland artist, Bill Radawec's work a few times in Pittsburgh, most memorably as part of a four person show at FE Gallery where he showed his strange little boxes.

From The Cleveland Plain Dealer

A collection of small, wooden boxes mounted on the walls at oddly differing levels might escape notice entirely. But if you get close and peek inside, you’ll be treated to bizarre miniature tableaux, including one in which a woman strips naked at what appears to be an open-air tea party, while a construction worker stands nearby with a coil of cable in his hands and another fellow guzzles a bottle of wine.

The show is an eclectic mix of objects and images resembling the visual equivalents of Zen Buddhist koans, or riddles, that could produce effervescent moments of intellectual bliss if understood properly. Taken as a whole, the show is a fitting introduction, and tribute, to an artist known for having an odd, quirky and eccentric sensibility, liberally spiced with a well-developed sense of whimsy.

Seems like it was a very sad day for Cleveland when he died, since he played an active role in creating and running alternative art spaces in both LA and promoting artists in both LA and Cleveland.

The show at Shaheen, assembled and installed with the assistance of his widow and friends, is characteristically oddball, with works hung high or low on walls or stuck in corners, as if to require extra effort and to encourage the viewer to take nothing for granted.

The cumulative effect is that of a quiet sense of joy and delight. Radawec never swings for the fences in any individual work but seeks instead to prick the conscience and tickle the funny bone.

Bill Radewec: A Retrospective
November 12, 2011 - January 20, 2012

Shaheen Modern and Contemporary Art
740 West Superior Avenue, Suite 101
Cleveland, Ohio 44113
Phone: (216) 830-8888

Harvey Pekar Tribute Drive on Kickstarter Blows Past $30,000 Goal

Looks like the amount needed to install a desk and statue memorial to Harvey Pekar at the Cleveland Height-University Heights Public Library will be well funded. It proves that projects with large amounts of latent support and good will can raise fairly large amounts of money on Kickstarter.

"Joyce Brabner, Pekar's widow, said in early November that $30,000 had to be raised by Dec. 5, for his tribute.

The campaign, started online at Kickstarter, had already raised $30,787 through Monday with 669 backers, according to Carole Wallencheck, a reference associate with the library.

With 13 days to go before the deadline, Wallencheck said any surplus donations will be given to the library to buy graphic novels."

Harvey spent a lot of time at that library.

"The desk and statue will be mounted next to the library's Harvey & Friends Used Bookstore and face the library's ever-growing comic shelves."

Where to Buy Handmade in Cleveland: Great Rundown In The Plain Dealer

An in depth article with lots of tips on buying handmade crafts in the Cleveland area was published in the style section. Choices include not just stores but indie craft fairs and lots of pop up shops.

Great Post On Rust Wire On how Surface Parking Kills Cleveland's Downtown

Something like this seems so obvious to me since I don't drive thus tend to see cities on a slower, more intimate level. Rust Wire has a speculation that the core problem with Cleveland's downtown comes from the vast area dedicated to surface parking lots. (As well as atractive but large, "keep off the grass" parks.)

Comparing aerial views of Cleveland and much more successful downtown like Toronto shows just how much space is dedicated to cars.

I'll be really honest, when I visited Cleveland, we pretty much drove everywhere in the downtown. It just wasn't nice to walk.


If this theory is sound, it means that the huge single use venues like football stadiums not only deplete tax dollars, but create masses of parking that subtract life from the city when (95%of the time) they are not used.

Beachland Ballroom Celebrates The Plaza Apartments: Cleveland's "Chelsea Hotel"

A great story in The Cleveland Plain Dealer.

""I grew up at the Plaza. It's where I became an adult," said Ravenstine. "I was a kid from the suburbs. When we bought this inner-city building in the red light district in 1969, we did everything from paint to carpentry. When the building was first built, it had 24 apartments. When we bought it in a land contract, there were 48 apartments. We tried to restore it unit by unit."

Bloomquist, who now restores historic buildings in Savannah, Ga., said his involvement in the Plaza spanned from 1969 to 1985. "There were several hundred people that called the building home during those years," he said.

"There were scores of wonderful community dinners, insipid and treacherous burglars. Innocence was lost, and there were raucous outrageous parties. Families were formed and raised, there were tragic early deaths of close friends. But music, art and life were in joyful abundance all the time," he said."

Plans For A Harvey Pekar Memorial In Cleveland

JOYCE BRABNER, Harvey's wife and longtime collaborator has revealed some plans for a Pekar memorial in Cleveland they are already trying to raise money for.

Also, they are likely to start a Kickstarter project soon. Stay tooooned.

Some details here.

Cleveland's Rare Urban Sawmill Helps Make Use Of It's Great Trees

Many of us in Pittsburgh were moved by the work of Urban Tree Forge which worked to turn local trees into great works of art furniture.

Freshwater Cleveland profiles Metro Hardwoods, one of very few (and the first) urban sawmills making use of this enormous asset.

""It's nice to open up a log and find interesting patterns," he explains, pointing out in a nearby slab prized "flaws" such as a gnarled grain or burled hue. "You don't find a lot of that in trees from the country that grow straighter and have more generic grains. Grown under the stress of city conditions is where you get the character."

Word of mouth is how folks find out about Metro, says Heidelberg, who started his company at the age of 23. Lately, word seems to be spreading faster than he can keep up. Running counter to our race to the bottom in terms of fast, cheap and temporary products is a growing trend toward local, sustainable and handmade stuff. Heidelberg's locally-harvested timber fits the bill."