Thursday, April 01, 2010
Youngstown Ad Hypes "The Cleveland, Youngstown, Pittsburgh Tech Belt
According to I Will Shout Youngstown, this ad ran in Today's Wall Street Journal.
Amazingly enough, economic development ads rarely hype anything outside their own state-- aside from the usual "within 500 miles of 70% of the US Population", claim made by a lot of Rust Belt cities. Selling as a package like this makes sense. Even if you suck, you might be not that far from someone who doesn't. More likely you have some ingredient of value that needs the right synergies to shine. Also, to be honest, a lot of people are just not great at judging distances and travel times. Maps and the Web lie like crazy.
A big step from the obnoxious Cleveland + and Team NEO concepts which exclude huge assets like Westinghouse across the state line.